5th Marking Period Public Relations Project

Begin work on your Public Relations project in groups of 3-4.

1. Go over the handout, especially the page that outlines what a Public Relations campaign is all about.

2. DESCRIPTION OF CAMPAIGN: Start working on your objectives and your target audiences. Someone in the group will submit a written outline of your campaign following these guidelines.

3. BUDGET: Your mock PR firm has a very large budget. You decide what you will need in terms of printing costs and other expenses. You will submit the final budget.

4. PSA: Determine what your message will be. Do research to gather statistics and develop a powerful, hard-hitting message to incorporate in your PSA.

5. Have people in the group work on the PSA using Moviemaker. Gather visuals from Google Images (Be sure to save them in a folder--make a folder for your group and place it in the shared folder Gamzon/Journalism I).

6. PRESS RELEASE: If you are going to hold an event for your campaign (a concert, a charity walk, etc.), have someone in the group begin working on a press release for the event.

6. OTHER PR TACTICS: Have other people design brochures, T-shirts, logos, billboards, etc.